Kith launches into beauty with Estée Lauder
Two companies founded by Queens natives are teaming up, as streetwear favorite Kith partners with Estée Lauder for Kith's first venture in the beauty market.
Conceived through a collaboration between Kith founder Ronnie Fieg and the beauty company, the limited-edition Kith x Estée Lauder collection is packaged in an exclusive dopp kit shielded by a clear acrylic case, according to Vogue.com.
The kit features a co-branded model of Estée Lauder’s Advanced Night Repair serum, Micro Essence Aquaceutical Mist, Revitalizing Supreme + Global Anti-Aging Cell Power Creme, Perfectly Clean Multi-Action Foam Cleanser/Purifying Mask, and Lip Conditioner.
The product branding uses a vintage Estée Lauder logo first used when the beauty company launched in 1946, in homage to the heritage of the name and its founder.
"It’s supposed to represent old and new," Fieg told Vogue.com. "We wanted to tell a classic story with the dopp kit [concept], but represent the modern woman with the plexiglass box."
To create buzz around the launch the launch, Kith said it will recreate Estée Lauder’s original office, from wallpaper to furniture, on the third floor of its Soho store.
The Kith x Estée Lauder Collection will make its debut in store and online on March 15.
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