Kith opens Williamsburg flagship
Luxury streetwear brand Kith announced on Thursday the opening of a new Williamsburg flagship.
Opening on March 24 at 25 Kent Ave, the Williamsburg flagship will carry Kith’s in-house and multi-brand ready-to-wear apparel, accessories, and footwear for men, women, and kids.
The store was designed by the brand's founder and creative director, Ronnie Fieg, with unique details that speak to its bespoke setting, while remaining in line with signature elements of Kith’s retail concept.
In particular, the space has an earth-tone palette, mixed with brick, concrete, stainless steel, white oak, and elegant Rosa Aurora Stone, for a minimalistic feel with industrial ambiance balanced with greenery spread throughout the store.
The flagship is characterized by a monolithic brick centerpiece, used to highlight its footwear offering, and houses a locally-made, solid oakwood dome along with a custom-fabricated chandelier of three concentric circles.
Completing the space is The Kith Treats area, which is elevated with rosa aurora stone and is complimented by stainless-steel countertop and stools. It will offer its signature specials, build your own menu, and global collections, as well as an exclusive treat to commemorate the Kith Williamsburg store opening.
Lastly, to celebrate the opening, Ronnie Fieg partnered up with Adidas Originals and Clarks Originals to present its latest 8th St offering. The new silhouette comes in three distinct colorways to unify each brand’s identity into one. These models will only be available via drawing in the US & EU, on the Kith App.
“My family and I moved to Williamsburg in 2017 and I fell in love with the neighborhood,” said Fieg. “The restaurants, the shops, the people, and the atmosphere make it a very special area in New York and were all factors in us moving our brand HQ there in 2021. It’s my home, our team’s home, and it only made sense for us to make it a home for our community.”
The flagship marks Kith’s second Brooklyn location. Last month, Kith also announced the expansion of its Miami locations with the opening of Kith’s second Miami store, Kith for Sadelle’s inaugural Miami restaurant, and its first standalone Kith Treats store.
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