Klarna's new search tool "compares prices across thousands of retailers"
Klarna has launched a new “rich and unbiased” search-and-compare tool in the BNPL financier’s app. It claims to be able to compare prices across thousands of retailers “to help consumers find what they love for less”.
The tool, which builds on Klarna’s 2021 acquisition of PriceRunner, has been introduced in time for Black Friday because its ‘2022 Holiday Report’ found that 85% of UK festive shoppers say they will compare prices across retailers more often this year. Meanwhile, 84% said they would find it useful to have an app that would help them do that.
The tool works by listing product results in price order, “helping consumers find the best deals for any product faster”. It also shows how the price of any item has fluctuated, “providing consumers with the information they need to decide whether to purchase now or to wait to get the best deal”.
In addition, the search function is in a new panel in Klarna’s in-app browser. Whenever shoppers are browsing a product page, “a panel will show consumers everything they need to know to make a confident decision, including whether retailers are offering a better price or the ratings attached to products”.
Meanwhile, at checkout, a pop-up panel will automatically look for and apply available coupons to further discount the price of their chosen products.
Sebastian Siemiatkowski, co-founder and CEO of Klarna, said: “Today’s launch is a major milestone in our evolution from a payment network to a single shopping destination that covers everything from inspiring product discovery through to delivery tracking, digital receipts and seamless returns.”
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