Knix and Betsey Johnson team up on new collection
Global intimates and apparel brand Knix has teamed up with New York fashion designer Betsey Johnson on an exclusive collection.
Launching on Tuesday, April 12, the collection combines the playful and iconic prints of Betsey Johnson's fantasy world, with the comfort and reliability of Knix, which was founded in 2013, by Joanna Griffiths.
The collection features four prints — Pink Rose Fête, Pretty Kitty, Flutter By and Flower Flourish — available in signature Knix products including the Modal Hold Me Nightgown, Modal Sleep Set: cropped pant & top, Wingwoman Contour Bra, Luxelift Pullover Bra, Evolution Bra, Essential Underwear and Leakproof Underwear. Retail prices will range from $18 to $60.
"I'm nuts for Knix! I've never had so much fun collaborating with a design team who understands Betsey Johnson while being able to create pieces that I, myself, want to live in everyday,” said Johnson.
“From the tiniest bikini brief, to comfy cozy PJ's and sexy slip dresses - my Knix collection is a complete wardrobe. Wear it under, wear it over. Inside or outside. Simple as that, all you need is Betsey Johnson X Knix to have a little fun this season!”
For a sneak peek into the eccentric Knix x Betsey Johnson collection, AR integration with the use of filters is available on Knix's Instagram channel to give customers the opportunity to preview the new prints on their face.
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