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Translated by
Nicola Mira
Published
Aug 29, 2022
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L’Oréal Korea names Samuel du Retail as new CEO

Translated by
Nicola Mira
Published
Aug 29, 2022

French cosmetics group L’Oréal has recently appointed Samuel du Retail as CEO of its South Korean subsidiary. 


Samuel du Retail - DR



Du Retail joined the L'Oréal group in 1996, serving notably as CFO France for make-up brand Maybelline. From 2006 to 2011, du Retail held the position of CFO of L’Oréal in China, before taking up a similar position for the group in western Europe.

From 2013 to 2016, based in Paris, du Retail was global CFO of the group’s Consumer Products division, which includes brands like Garnier and Maybelline. In 2017, he was named general manager of the same division in China. In October 2020 he returned to France, where he held the post of managing director for L’Oréal’s e-commerce operations.

L’Oréal has been present since 1993 in South Korea, the country that has become famous for the so-called K-Beauty sector, and where the group employs about 2,000 people.

South Korea is ranked among the 10 top beauty markets worldwide, with sales forecast to reach $13.9 billion by 2027 and an annual growth rate of approximately 9%, according to Allied Market Research.

From January to June 2022, the L’Oréal group generated a revenue of €18.37 billion, equivalent to a 20.9% increase on an annual basis.

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