L’Oréal Paris names Yseult global ambassador
L’Oréal Paris announced on Friday award-winning French singer-songwriter Yseult as its latest global ambassador.
As part of the partnership, Yseult will star in L’Oréal Paris campaigns including Les Nus by Color Riche and the new Volume Million Lashes Balm Noir.
“Yseult sings for her generation and the generations to follow. By becoming an independent artist and using the power of her songwriting to overcome barriers, she leads a path for other women with the message: be exactly who you are. We’re delighted to welcome this talented and unique artist to the L’Oréal Paris family,” said Delphine Viguier-Hovasse global brand president, L’Oréal Paris.
Raised in France, Yseult was discovered on a French talent show at just 19 years-old resulting in an instant record deal. After eight years in the music industry, Yseult is recognized for taking complete control of her career, as a simultaneous singer, songwriter, CEO, manager, producer and with her own record label.
Her lyrics are anthems for creative independence — for women to be heard and seen their own unique way. Her biggest hit, Corps (Body), is a hymn to self-love and a celebration of the powerful journey to being proud of yourself. The track has gone certified gold, with 15 million streams and won Yseult Best Female Revelation of 2021 at France’s leading music awards, Victoires de la Musique.
Through her music and performances, she is also passionately vocal against discrimination, racism, and other forms of injustice. She equally speaks up against the fat-shaming she has experienced, calling for greater body diversity in the public space.
“I’m very proud to be able to share a message of peace, love, inclusivity, and self-acceptation through L’Oréal Paris. Being a L’Oréal Paris spokesperson feels like opening the gates of beauty to all. It means that my voice matters, that the voices of all women matter, and especially that the voices of women like me are heard. It’s a message of self-confidence: believe in yourselves, don’t ever give up, and trust your sorority,” said Yseult.
Yseult joins other celebrities like recently appointed actress Kate Winslet, as well as Celine Dion, Helen Mirren, Eva Longoria, Elle Fanning, Aja Naomi King, Nikolaj Coster-Waldau and Camila Cabello, among others, in representing the brand globally.
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