Lacoste launches Minecraft collaboration
French apparel brand Lacoste has teamed up with video game Minecraft to launch an exclusive collection for Spring/Summer 2022.
Dubbed 'Lacoste x Minecraft', the collection consists of essentials for men, women and children, ranging from an everyday printed polo, monochrome sweatshirt, and cap featuring a big crocodile, to more sportswear-inspired pieces like logoed sports bras and tapered leggings.
As part of the collection, the crocodile has been redesigned and pixelated by the Minecraft Creative Studio and are featured with iconic quotes from both brands around the notion of play across the collection’s key pieces.
Developed especially for the launch, Lacoste also unveiled the Croco Island Minecraft map, inspired by the real world of Lacoste and available for free to gamers around the world.
“For more than a decade, gaming enthusiasts of all ages have been immersed in the multicolored landscape maps of Minecraft. Today, this singular universe is immersed in a Lacoste collection that has nothing virtual about it,” the company said in a statement.
The collection was unveiled with an event in the heart of Paris at the E-Spot with game girls Atomicmari and Shubble, music artist Brawk, and video creator Smajor. Some 400 people gathered in the arena to play and discover the pieces in the Lacoste x Minecraft collection. The event was also streamed live on Twitch, so that gamers beyond Paris could celebrate their shared passion for the game.
The Lacoste x Minecraft collection will be available from March 16 online and in UK stores from March 23.
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