Mar 27, 2017
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Lady Gaga's Japanese designer makes Tokyo debut

Mar 27, 2017

They've dressed Lady Gaga and now they want to dress more fashionistas in Asia: the husband-and-wife team behind Japan's award-winning ROGGYKEI label made their Tokyo Fashion Week debut on Saturday.

A model presents a creation from Japan's award-winning ROGGYKEI label, which made its Tokyo Fashion Week debut on Saturday - TOSHIFUMI KITAMURA / AFP

Their edgy installation made much of the circle symbol of their brand, presenting circular skirts, capes and coats cut in the round, frayed hems and two-textured knit suits in an ancient meets futuristic look.

Difficult to imagine on the high street, but easy to see the artistry that caught the imagination of one of the world's biggest music stars known for her edgy, boundary-pushing fashion.

It was a distinctive, memorable capsule collection showcased on models with blank faces and helmets of blue whigs stuck down low on the forehead, spear-like projectiles sticking out of slicked-back buns.

Hitoshi and Keiko Korogi have never met Gaga, but the New Yorker has worn their designs several times since visiting Japan shortly after the 2011 earthquake that left more than 18,000 people dead or missing.

"She seemed like our clothes," Keiko told AFP. "She asked us to send costumes for her 'You And I' music video but she didn't wear them in the end."

The Gaga effect drove six times more traffic to their website but while some shopped, there was less impact on sales, perhaps a reflection of the commercial limits of the singer's outlandish style.

Based in Osaka, more than two hours from Tokyo by bullet train, the couple said the theme of their collection was coexistence, between different peoples and between humans and nature.

"We're inspired by social movements or political issues we see everyday. I feel we're losing our humanity," said Keiko.

They took part in Tokyo Fashion Week for the first time, invited to do so after winning a fashion award and they hope the experience will net them more buyers in Asia.

"We hope our clothes are a chance for everyone to love fashion," said Hitoshi, whose nickname "Roggy" fuses with his wife's into the brand name.

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