Sep 19, 2023
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Lands' End names new CFO

Sep 19, 2023

Lands' End has announced the appointment of Bernard McCracken to the role of chief financial officer, effective immediately.

Lands' End

McCracken has served as the U.S. apparel company’s interim chief financial officer since January, and as chief accounting officer since April 2014.

In the role, he will be  responsible for financial reporting, corporate finance and planning, treasury, tax, procurement, accounting functions, and business analytics. He also leads the investor relations function. 

"After a robust search process and the evaluation of a number of highly qualified candidates, the board is confident that Bernie is the right person to serve as Lands’ End’s next chief financial officer," said 
​Josephine Linden, chair of the Lands’ End board of directors.

"With nearly a decade of contributions to Lands’ End, Bernie’s understanding of the business and leadership in the development of our go-forward strategy will be critical as we continue our focus on driving long-term value for Lands’ End shareholders and other stakeholders.”

Over his nearly four-decade career, McCracken has also served in a variety of finance, accounting, audit and controller positions at The Children’s Place, Inc., Footstar, Inc., Deloitte & Touche LLP, The Leslie Fay Companies, Inc. and Loehmann’s Inc.

“Bernie McCracken has been an integral member of our finance organization for over nine years and has demonstrated the financial acumen, executive leadership and track record to lead our financial organization with excellence,” said Andrew McLean, chief executive officer of Lands’ End.

“Having worked closely with Bernie over the past eight months, I am confident that his appointment best positions Lands’ End to execute on our strategic goals and drive profitable growth.”

In its most recent trading update over the summer, Lands' End said revenue decreased 7.9% to $323.3 million, hindered by hefty declines in the U.S. firm's international e-commerce sales, following the closure of its business in Japan. 

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