Lefties opens first flagship store in Saudi Arabia
Zara's sister brand Lefties strengthens its international reach with the opening of its first flagship store in Saudi Arabia. The country becomes the sixth market where Lefties has a retail presence.
The new store will be located at the Al Nakheell mall in Riyadh. The shopping centre, which is also welcoming other Inditex brands, is one of the main shopping destinations in the Middle East.
The first Lefties store in Saudi Arabia extends over 1,700 sq mts and offers the brand’s full range of products and collections.
Launched in 1993, Lefties was originally conceived as a Zara outlet store but has since then evolved into its own brand with exclusive collections. Reports suggested earlier this year that Inditex was planning a major international expansion after revamping its website, logo and ad campaigns.
The Spanish group is also said to have hired new designers, pattern makers and merchandisers for the brand.
Lefties is currently available in Spain, Portugal, Mexico, Russia and Qatar with a store portfolio comprising more than 127 locations.
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