For the past several months, Levi’s has been reorganizing its staff, reviewing its communications and paving the way for its new global strategy. The brand, which is owned by the Levi Strauss group, intends to mark the occasion by showing its first comprehensive collection during the fall-winter 2012/2013 season. The denim giant now has a place on the calendar of New York’s fashion week.

Levi's Red Tab SS 11

"Next year promises to be an exciting one for Levi’s,” say brand insiders, “not only thanks to the launch of our new core collection, but also because of our new product launches, new collaborations and a selection of refined and carefully constructed silhouettes."

Levi’s will be unveiling the fruits of this labor on Wednesday, February 15, at a Soho fashion show in a location that is yet to be revealed. The Red Tab, Vintage Clothing and Made & Crafted lines will be highlighted on this occasion.