Dec 15, 2022
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Lids Merry Hill debut caps off spate of leasing deals for key mall

Dec 15, 2022

Lids, the global retailer specialising in licensed sports and fashion-oriented headwear and apparel, has become the latest brand to join the successful West Midlands retail and leisure destination Merry Hill.


The 935 sq ft store, which becomes the retailer’s first in the region. offers an “immersive shopping experience” of extensive licensed and branded merchandise, carrying leading brands such as Nike, New Era, adidas and Mitchell and Ness, with over 1,000 hat options to choose from.

Focused on jerseys and headwear, Lids “adds a unique element to the fashion at Merry Hill”. Featuring its signature Custom Zones, the space allows consumers to custom embroider a hat or apparel piece of their choice in-store, including from the retailer’s numerous options of player numbers and autographs.

Mall operator Sovereign Centros said the addition of Lids “caps off a successful period, with more than 175,000 sq ft of new deals secured in the calendar year at the destination, highlighted by major retailers such as Ted Baker and Kurt Geiger taking new stores. In addition, several of Merry Hill’s existing brands have committed to lease renewals and refits, with H&M and Beaverbrooks also undertaking significant store refurbishments in 2022.

Alistair Winning, Asset Manager at Sovereign Centros, said: “The tenant mix at Merry Hill has evolved significantly in the last 12 months, exemplified by the addition of Lids. The strength of Merry Hill is also showcased by the sheer volume of lease renewals and store refurbishments this year; we are proud of the work we have done with our existing tenants to enhance the visitor experience here, as we continue our proactive approach into 2023.”

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