Liverpool One sees strong post-lockdown performance
Aug 27, 2020
Giant shopping mall Liverpool One said its post-lockdown momentum is continuing to build, “bucking both regional and national trends”. Its data shows footfall at 86% of the volumes experienced this time last year, and sales at 88%, with the figures beating UK averages by 7% and 10% respectively.
Since the mall’s phased reopening strategy began, visitor spend has also increased by around 18%, and conversion is 13% higher than usual. It seems that those consumers who are prepared to venture into shopping locations are more determined to shop.
Importantly too, the shopping centre has recently extended its restricted post-lockdown opening hours and experiential activities have started to take place again across the estate, which could provide further boosts to footfall.
Visitor traffic to the mall has been helped by the government’s Eat Out to Help Out dining discount scheme this month. This has driven strong footfall to its restaurants and that should also have a knock-on effect on traffic to fashion stores at the location.
Alison Clegg, Director, Asset Management of landlord Grosvenor Europe, said the layout of the centre has helped boost consumer confidence in visiting it.
“Liverpool One’s combination of detailed planning, wide streets and open-air layout has certainly been a great advantage for us to be able to welcome visitors back within a safe yet atmospheric environment,” she said.
“With 98% of retailers reopened and trading, effective dining initiatives in place, and summer enlivenment programs on offer, these figures accurately reflect the steady increase in activity and demand which we’ve seen over the last few weeks, and expect to see continue in the coming months.”
Liverpool One has also recently celebrated the opening of three new stores with the arrival of prestige cosmetics brand MAC, sports label Castore and SSG (the apparel brand inspired by footballer Steven Gerrard) having opened their doors.
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