Loewe taps Penélope Cruz

By

Bruno Joly

Published
Nov 14, 2012

Penélope Cruz will be the new face of Loewe come January 2013. The Oscar-winning star has signed a three-year contract with the LVMH brand, proving her desire to work with the label in the long term. The first campaign will be released this Spring.

For Stuart Vevers, artistic director of the fashion house created in 1846 and bought by LVMH in 1996, Penélope Cruz is the designers reference for the “ideal of Spanish womanhood “