Lolë acquires Époque Évolution, names new creative director
Canadian apparel brand Lolë announced on Wednesday the acquisition of San Francisco-based sustainable womenswear brand Époque Évolution.
The strategic partnership comes as Lolë aims to grow a portfolio of collective brands; Époque Évolution bringing a strong U.S. following, and a shared vision of sustainability.
As part of the acquisition, both brands will continue as independent collections. Époque Évolution will benefit from Lolë's retail network and will soon be available in stores. Looking ahead, the brand also aims to expand across North America and Europe, both via ecommerce and select boutique retailers.
"We're thrilled to welcome Époque Évolution and its founder, Nancy Taylor, to the Lolë family," said Todd Steele, Lolë CEO. "She brings decades of design experience, along with extensive knowledge and innovation in sustainable fashion, and we look forward to seeing how both brands evolve in this exciting new chapter.”
Taylor will maintain her current role at Époque Évolution while also stepping into the role of head of design and creative director for Lolë. She previously held senior design positions at Athleta and Gaiam before starting Époque Évolution in 2018.
”It's all about choices: better materials, better production partners. We've proven that you can be fashionable in a way that functions in your real life, and maintains environmentally sound values," said Taylor.
"This is an incredible opportunity to grow the brand with the help of Lolë's amazing team, operations and distribution network."
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