Lone Design Club links with Trinity Leeds for lifestyle pop-up
Lone Design Club (LDC) has partnered with commercial property giant Landsec to open a pop-up store within its Trinity Leeds shopping destination.
The collaboration aims to “bridge the gap between sustainable living and wellness brands” with the launch of the ‘My Sanctuary: My Home’ immersive pop-up experience.
LDC, which is dedicated to “creating successful, innovative pop-up stores and unique events to support independent fashion designers”, said this venture reflects its first dip into a dedicated home & lifestyle space “offering the most innovative lifestyle, home & wellness brands”.
The pop-up, which opens between 26 January and 22 February, will feature touchpoints and interactive in-store stations, as well as an extensive event and experience scheduled to allow shoppers “to feel part of the community, storytelling and immerse themselves in the brands’ worlds”.
It will open with a celebratory launch party, with LDC’s signature complimentary bar, DJ, on-demand experiences and a short introduction to the partnership. The following month will see the store play host to panel talks, interactive workshops, beauty experiences, VIP shopping evenings and much more.
Meanwhile, the exclusive partnership is also designed to “drive traffic and millennial audiences to the space, allowing Trinity Leeds to capture learnings on shopper behaviour, interest, engagement and journey, which are vital to informing Landsec’s future retail strategy”.
The store is located in Landsec’s Platform+ space, which launched in 2022 as part of its new product offering for retail and hospitality brands. It offers serviced short-term, fully furnished, plug & play brand activation spaces and flexible lease terms. The space was designed to make physical space more accessible to smaller retailers, independents and digital natives and build a truly integrated brand experience for shoppers.
LDC founder and CEO, Rebecca Morter, said: “Retail is changing. Shoppers are seeking new and more regular ways to meet and engage with their favourite brands as well as be introduced to new brands they haven't yet encountered, both online and offline. Our pop-up stores offer a call to action, IRL, authentic and genuine experience that brings together these brands of the future and conscious shoppers looking for something meaningful and different.”
Nik Porter, Head of Brand Account Management at Landsec, added: “We’re always looking to curate a diverse mix of brands at our retail destinations so that guests have a unique experience each time they visit. We launched our flexible Platform + space… to give brands more choice when it came to pop-up stores and shorter activations. Working with Lone Design Club to bring some of the top designers into our Platform+ space will add to the vibrancy of Trinity Leeds.”
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