Louboutin launches baby shoes capsule collection
today Nov 9, 2018
No vertiginous stiletto-heeled pumps this time - instead, a series of classic baby shoes, their straps decorated with a bow and the soles, of course, in signature Louboutin red. For the first foray into the newborn/infant segment, Christian Louboutin has designed three baby shoe models, one in red satin and two in different prints.
Until now, the luxury Parisian footwear label had never created baby shoes, apart from as an exception for some very special customers: the germ of the idea sprouted up last year after a collaboration with actress Gwyneth Paltrow, whose lifestyle site/e-store, Goop, featured exactly the same model, though with different colours.
The venture must have proved successful, since Louboutin is replicating it, introducing this new capsule collection exclusively on its e-shop. The shoes are produced in Louboutin’s Italian factory.
The limited-edition collection features one style, in a size suitable for babies aged from 6 to 9 months, and in three different models, with graphics inspired by the designs developed for the Spring/Summer 2019 adult collection. In total, only 600 pairs will be put on sale from Friday November 9, priced at €195 ($250) each.
For Christian Louboutin it is a way of testing the market before launching fully into this new segment, adding baby shoes to its men's and women’s range.
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