Lululemon brings Mirror to Canada
Lululemon is set to bring its interactive home gym concept Mirror to nearly 40 Lululemon stores across Canada for purchase in-store and online as of November 22.
The Canadian expansion will bring Mirror’s in-store presence to almost 200 Lululemon locations in North America, while enhancing its omni guest experiences with digital and interactive capabilities.
“Community is at the heart of Lululemon—and bringing Mirror to Canada will enable more guests to interact with our growing collective and experience a digital sweatlife offering like never before,” said Celeste Burgoyne, president, Americas and global guest innovation at Lululemon.
“We have seen rapid growth and strong engagement for Mirror since launching in the United States and look forward to deepening our roots at home in Canada.”
The Vancouver-based athleticwear brand acquired the in-home fitness company in June 2020 in a $500 million deal, though it initially invested in Mirror in 2019, in a deal that also included a content partnership.
Mirror, which first launched in 2018, now offers daily live classes led by lululemon Mirror Ambassadors – and thousands of on-demand workouts available 24/7 – including boxing, barre, cardio, strength, yoga, meditation and more, in addition to inclusive offerings for family and prenatal/postnatal. All the while, certified trainers provide expert instruction, motivation and live feedback in classes spanning over 50 genres, ranging from 5- to 60-minute sessions for beginner to expert levels.
In September, Lululemon forecasted annual revenue and profit above estimates, following strong demand for its leggings and sports bras through the pandemic. It expects annual net revenue to be in the range of $6.19 billion to $6.26 billion, above estimates of $5.94 billion.
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