Lululemon enters footwear with women's collection, men's to come
Canadian athleticwear maker Lululemon announced on Tuesday plans to launch its debut footwear models, starting with its first women's shoe release this month, with a men's collection due next year.
During a media event in New York, Lululemon unveiled its first female footwear model, Blissfeel, available online and in select stores across North America, Mainland China and the United Kingdom beginning on March 22. Three additional styles were also revealed, Chargefeel, Strongfeel and Restfeel, which will be introduced in the coming months, said the company, which cut its teeth making yogawear for women.
"Footwear is the natural next step for us to expand and apply our long history of innovation in fit, feel and performance, and it represents an exciting moment for our brand,” said Lululemon CEO Calvin McDonald. “We are entering the footwear category the same way we built our apparel business—with products designed to solve unmet needs, made for women first.”
Each shoe is designed to deliver a specific feeling and features different upper materials, foam compounds, construction methods and colors for the perfect balance of cushioning and support.
Launching this summer, Blissfeel is a running shoe engineered with an upper that supports movement and foam sole and comes in ten colourways; Chargefeel is cross-training shoe designed for gym training and short runs and features a dual density midsole, and an upper that provides midfoot lock down; and Restfeel is an elevated slide for post-workout.
Finally, Strongfeel is a training shoe designed for multi-directional movement that features a low profile, supportive midsole with a multi-directional outsole. It will launch in fall.
Lululemon said its debut men’s footwear collection will roll out in 2023, along with future special edition and seasonal collections.
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