Luxe brand Crémieux opens on London's Savile Row
Bringing a touch of ‘Tropezian heritage’ to London’s high-end Savile Row is luxury menswear brand Crémieux’s aim. Founded in Saint-Tropez, France, the family-owned business has opened its first UK store at 37 Savile Row. The street is the centre of British luxury menswear tailoring.
It's a reflection of expectations that the luxury market can still flourish, despite the problems the pandemic caused for both the formal mesnwear sector and the wider fashion retail industry.
The brand, which also has stores throughout the US, together with a distribution network in multiple countries, said it “works with the finest materials… to create clothing that is both modern and timeless, with style and sophistication that hovers above trends… exemplifying the delicate balance between interesting, vintage-inspired design details and a clean, versatile everyday silhouette”.
Each collection is tailored in “the best factories across the European continent, since uncompromisable quality is the most important aspect of the business”.
Now under the direction of founder Daniel Crémieux’s son, Stephane, he said of its latest opening: “To open a store on Savile Row has been a dream come true for me and I know for my father’s too. We look forward welcoming our UK customers to our new home.
Julian Stocks, property director of landlord The Pollen Estate, added: “I believe [Crémieux] will be a great addition [to Savile Row], we look forward to working with them on a shared vision for the street”.
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