Luxury lingerie label Eres launches activewear collection
Luxury lingerie label Eres has added another string to its bow. The Chanel-owned brand, which besides lingerie also features a homewear and a swimwear collection, has launched its first activewear line “celebrating the body's freedom and fitness activities like Pilates, yoga and gentle exercise.” The line consists of twenty items and has been designed by the label’s Creative Director Marie-Paule Minchelli, in collaboration with Eres’ design studio.
The new line is available from January 22, is priced between €180 and €860, and includes t-shirts, jumpsuits, leotards, track-suit bottoms in ultra-fine cashmere and bras with Calais lace embroidery.
The collection veers decidedly in the athleisure direction, as its items can also be a complement to day-time outfits featuring jeans and suit jackets. It is available at the Eres monobrand stores in Paris (avenue Montaigne), London, Milan and Brussels, at Parisian department store Le Bon Marché Rive Gauche and at multibrand luxury e-tailer Net-A-Porter.
Eres operates about 40 stores worldwide, six of them in Paris, on avenue Montaigne and in the Saint-Germain-des-Prés and Madeleine areas. The Madeleine store is currently being renovated. The brand's products are also distributed via major international department stores like Galeries Lafayette, Isetan, KaDeWe and Harrods.
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