LVMH boss says has no hand in activist Elliott targeting Pernod

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today Jan 29, 2019
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LVMH, owner of Moet & Chandon champagne and Hennessy cognac, as well as luxury fashion brands including Louis Vuitton, Celine and Christian Dior, does not want to destabilise Pernod Ricard and has nothing to do with activist investor Elliott buying a stake in the French spirits group, its Chairman and CEO said on Tuesday.

LVMH CEO Bernard Arnault - Photo: Reuters

LVMH billionaire boss Bernard Arnault, who described relations with Pernod Ricard CEO Alexandre Ricard as "friendly, made the comments at a news conference on the luxury group's annual results.

There has been media speculation that Pernod' rivals like LVMH or Diageo could have their eyes on some of the brands of Pernod Ricard which is facing pressure from Elliott to bolster its profit margins.

U.S. activist fund Elliott said in December it had spent around 930 million euros (£809 million) to build a stake of just over 2.5 percent in the world's second-biggest spirits maker.

Elliott has called on Pernod Ricard to raise profit margins to bring them more in line with larger rival Diageo and improve governance.


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