Translated by
Nicola Mira
Feb 14, 2019
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LVMH picks 26 companies for second edition of Parisian technology incubator

Translated by
Nicola Mira
Feb 14, 2019

The second season of ‘La Maison des Startups’ (Start-up House) has kicked off in Paris. It isn’t a Netflix show, but a programme organised at the French capital’s Station F start-up campus, supporting a series of emerging companies as they develop innovative solutions for the luxury industry. The programme's second edition hosts 26 participants, half of which also featured in the previous edition.

LVMH picked 26 companies for the second edition of the ‘Start-up House’ technology incubator in Paris - LVMH

The 13 new participants were selected through the LVMH Innovation Award competition at Parisian event Viva Technology, as well as through LVMH’s internal entrepreneurial programme, DARE. The participants will be mentored by experts from Bernard Arnault’s luxury giant and will attend workshops on pitching business ideas, networking and the challenges facing the luxury industry.
The latter are the main topics on which the start-ups will have to focus, and include sustainability, the customer experience, artificial intelligence, CRM issues and virtual and artificial reality.

Of the 23 start-ups which took part in the incubator’s first edition, 21 have gained access to funding, and some of them are already working closely with LVMH.

For example Orbis, which uses holographic technology for advertising and communication campaigns, and is one of the 13 companies back for the second edition of ‘Start-up House’, among them also Daumet (responsible development of gold alloys), Heuritech (visual recognition tools used for analysing social media images, to pick up trends and product appeal data), Euveka (specialised in robotic technology for morphology adaptation) and Southpigalle (AI solutions to boost team-work within companies).

Among the 13 new entries are Futur 404 (a think tank on the future of fashion), The Bradery (which organises flash stock-clearance sales on Instagram), Dreenk (an oenology app), Allure Systems (digital solutions to maximise the diversity and inclusivity of product images), Haptic Media (omni-channel product customisation solutions), Holooh (moving human holograms), Ferpection (a product testing platform), Mercaux (phygital retail solutions), Fitle (an algorithm for size forecasts), Neos (a check-out payment app), Simplifield (a retail app), Spoon (an interface to improve customer satisfaction) and Voir (a make-up testing app).

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