Mac and Estée Lauder products dominate popularity charts in key beauty categories
Feb 7, 2020
Fashion and beauty search platform Stylight has released a report tracking the most popular cosmetics products over the last six months, revealing strong performances from Mac and Estée Lauder in lipstick, foundation and skincare.
The most clicked lipstick on the Stylight platform over the last six months was Mac’s classic Lipstick Mini in Ruby Woo, which retails for $12. The New York-based brand, which is owned by the Estée Lauder Companies, also snatched second place with another of its Lipstick Minis, this time in Velvet Teddy, which also sells for $12, while Charlotte Tilbury’s Hot Lips in Super Cindy took third place, selling for $34.
Mac’s Lipstick Matte in All Fired Up, and Bobbi Brown’s Luxe Matte Lip Color in Crown Jewel rounded out the top five.
In the foundation category, it was the Estée Lauder flagship brand’s turn to take first place with its Double Wear Stay-in-Place Makeup, which is priced at $42. Mac wasn’t far behind though, grabbing both first and second place with its Studio Fix Fluid SPF 15 Foundation and its Studio Fix Powder Plus Foundation, both priced at $31.
Nars’ All Day Luminous Weightless Foundation was the fourth most popular foundation, followed by Lancôme’s Teint Idole Ultra 24h Liquid Foundation.
Estée Lauder also came out on top in skincare, with its Advanced Night Repair Synchronized Recovery Complex II ($103.00) taking first place. Foreo’s Luna Play Plus ($49) and BeautyRx Skincare’s Dermstick for Pores ($29) were the second and third most popular skincare products, respectively, while Mac’s Prep + Prime Fix+ and Kiehl’s Ultra Facial Cream rounded out the top five.
Moving onto nail polish it was Morgan Taylor’s Morph with Me, which is from the Platinum Illusions Nail Lacquer Collection and retails for $11.99, that had the honor of being the most clicked product. Opi took both second and third place with Cozu-melted in the Sun ($10.50), from the Nail Lacquer collection, and It Never Ends ($13), from the Infinite Shine Long-Wear collection.
Givenchy’s Pink Perfecto 03 took the category’s fourth place, while Smith & Cult’s 1972 came in fifth.
Dior and Lancôme dominated the top spots in the perfume category, with Dior’s Miss Dior Cherie, which retails for $100, coming first, followed by Lancôme’s La Vie Est Belle, which sells for $99. Killian’s Gold Knight ($295) slipped into third place, while Dior’s J’Adore Absolu and Lancôme’s Idole took third and fourth place, respectively.
Stylight’s report also highlighted some more general pricing trends, identifying a high-to-low approach in shoppers’ behaviour, leading to a “varied mix of high-end products and drugstore favourites” at the top of the board in most categories.
Furthermore, the study provided the average price of the top 150 products in each category. The average price for the most popular lipsticks came to $27.54, while the figure was $37.16 in the foundation category and $68.22 for skincare.
Meanwhile, prices averaged out at $14.22 for nail polish and $102.76 for perfume, which, unsurprisingly, was the most expensive category overall.
Founded in 2008, Stylight is based in Munich and also operates an office in Philadelphia, Pennsylvania. The platform currently allows users in 16 countries to compare the prices of more than 27 million products from 1,300 online shops from around the world.
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