May 18, 2021
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MAC and Shaftesbury stage Cruella Carnaby store takeover

May 18, 2021

London landlord Shaftesbury has linked with tenant MAC to launch a one-off installation at the MAC global flagship store on Carnaby Street. It celebrates the forthcoming Disney Cruella Collection by the prestige beauty brand. 

MAC on Carnaby Street - Shaftesbury

The “unique” installation includes an exterior wrap of the store, “bathed in Cruella’s style”, and the store interior has been transformed to offer a taste of the new live-action feature film about Cruella de Vil’s rebellious early days.

The store wrap was inspired by the the film’s setting — 1970s London in the middle of the punk rock revolution. The movie debuts in cinemas and on Disney+ on May 28.

Fiona Sainty, VP General Manager, MAC UK and Ireland, said: “As we look at life after lockdown returning, our customers of all ages, all races, all genders can once again enjoy our full store experience, celebrating the return of colour and self-expression through make-up with a crowd-stopping store-front to match.”

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