Macy's announces latest sustainability initiatives
Macy’s announced on Monday its latest sustainability initiatives launched to promote circularity throughout its value chain.
In particular, over the past year-and-a-half, the company has introduced several initiatives to reduce, reuse and recycle across its private and market brand product offerings and operations.
To reduce waste, Macy’s private brand team has embraced technology that allows them to scale back on physical samples. In 2019, 5% of samples were digital and by the end of the 2022 development season, 61% of all samples were made virtually, significantly decreasing textile waste.
Other practices have enabled Macy’s to reduce box volume and waste up to 50%, and its virgin plastic input by more than 50%. Moreover, all cardboard used by Macy’s fulfillment centers is now FSC-certified and is comprised of 35% recycled content, while their fulfillment centers are no longer printing invoices to reduce unnecessary waste.
To reuse and extend the life of all products, its partnership with Give Back Box, now allows Macy’s customers to easily donate their clothes, toys and other pre-loved items by downloading a prepaid shipping label from Macy’s website and sending them to be donated for resale and recycling.
As part of its goal to increase store recycling rates to 80% by 2025, Macy’s also launched a program to use RFID technology to track participation and weights of store cardboard recycling.
Lastly, as part of its 2025 goal to recycle as much material as possible, the Macy’s beauty products team launched a pilot program to ship outdated collateral to a third-party to be recycled rather than disposed of in-store.
“As a leading, omnichannel retailer, we understand the role we play in creating a more equitable and sustainable future for all. We are committed to promoting a more circular economy across our value chain,” said Keelin Evans, vice president of sustainability at Macy’s, Inc.
“Our efforts are focused on providing sustainable and ethically produced brands, products, and services to our customers, while reducing our impact on the environment through operations. We’re going to achieve this through our guiding social purpose platform, Mission Every One, and an enterprise-wide collaboration with partners, designers, suppliers, logistics partners, entrepreneurs, colleagues and customers.”
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