Dec 2, 2022
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Maison Goyard to open larger London flagship as Mount Street strength continues

Dec 2, 2022

Property specialist Trinova has announced that luxury French leather goods and trunk maker Maison Goyard will be relocating to 103 Mount Street, Mayfair, in London to launch its new flagship UK store. It’s currently in a smaller space on the street at number 116.

Goyard's soon-to-be new London flagship

The brand is upsizing to the new 7,100 sq ft ground floor unit on a 10-year lease “to enable it to display all its product range and provide a curated customer experience”.

Mike McCarrick, Head of Asset Management at Trinova, said: “Securing this lease with a reputable fashion house like Goyard showcases the resilience of West End luxury retail even during a period of economic uncertainty. Thanks to the proactive leasing discussions from all parties, we were delighted to be able to finalise the lease to this prestigious operator in a very short timeframe.”

Goyard has an impressive history having provided products for both British royalty and American presidents. And in choosing to upsize on Mount Street, it has joined an increasing number of luxury-focused names that have settled on the luxury enclave in recent periods.

Colliers was the letting agent. Trinova was acting on behalf of the property’s owner, Stars REI, and Cristina Dawson, Head of Asset Management there, said that Mount Street has proved itself to be particularly popular post-pandemic. 

“Since acquiring this asset in the summer of 2020, we have seen incredible demand for its spaces which have mostly become available because of the pandemic,” she explained. “While many other retail corridors continue to struggle, the distinction of a Mount Street presence has persevered. We are delighted to welcome Goyard to its new, larger home at 103 Mount Street.”

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