Mango adapts to new normal with Urban Essentials campaign

By

Sandra Halliday

Published
Oct 23, 2020

Mango is creating clothes for the new environment we live in and has just launched a campaign and collection called Urban Essentials featuring “less formal and versatile garments with a twist that suit various occasions”.

The pieces are also made to last as criticism of fast fashion and its impact on the environment mounts.

“The timeless silhouettes and better quality of the fabrics mean that the designs in this offering can go beyond a single season,” the retailer said. 

The campaign features three models that have been part of the Mango community for several seasons with Kaya Wilkins, Oumie Jammeh and Kit Butler photographed on city streets. 

While the womenswear collection focuses on “urban and streetwear silhouettes” that could have worked well in several recent seasons, they reflect the new normal by having “more informal finishes”. 

“The volumes in fabrics such as knitwear and the different lengths of layered garments add an on-trend air, without sacrificing comfort,” Mango explained. “Uncoordinating the outfit is key: combining tight jeans with suit jackets or wide-leg trousers with an oversized coat. Poplin, knitwear garments and structured coats also feature in the layering of textures”.

And it said highlights include “neutral and discreet tones, such as grey and white, without prints, giving the outfit a minimalist air”.

Footwear has been a tough category to shift globally this year and this collection includes sneakers and low-heeled shoes.

The menswear collection, meanwhile, includes an oversized trench coat and corduroy trucker plus leather pieces. Tailoring and suits are more relaxed than usual.