Jul 1, 2020
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Mango adds 900k new e-customers during lockdown

Jul 1, 2020

Coronavirus-related store closures across Europe drove a sharp increase in online sales at Spanish retailer Mango during the months of lockdown.

Mango - Facebook

The company revealed this week that almost 900,000 new online customers used its e-commerce platform during the period between 15 March and 1 June, sending online sales surging by almost 50% compared with 2019.

Mango’s online platforms, including its app and website, received over 140 million visits during the lockdown, a 20% increase on the same period last year.

The fashion retailer, one of Zara’s biggest competitors in Spain and Europe, is expecting full-year revenues to grow on the back of online demand. Last year, e-commerce generated 24% of the company’s total revenues and this year’s pandemic has pushed the online business to grow faster than expected.

CEO Toni Ruiz commented: “The lockdown caused by the Covid-19 health crisis has intensified the process of digital transformation within the sector. 

“The fact that we launched our e-commerce business 20 years ago has allowed us to face this exceptional circumstance with full guarantees and the capacity to deal with the growth in e-commerce. We will continue to accelerate the digital transformation of the entire company.”

Mango’s online sales trend echoes that of Zara, which saw e-commerce revenues rise by 50% year-on-year in the first quarter ended 30 April. The fashion brand is owned by Inditex, which is planning to close as many as 1,200 stores around the world to focus on driving online growth following the Covid-19 pandemic. 

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