Mango adds Teen offer to its line-up
Post-pandemic, fashion retailers are targeting as many consumers as they possibly can and with this in mind, Spanish giant Mango has added to its kidswear offer with a new capsule targeting young teens that’s available online and in selected stores.
Mango Kids is “extending the selection of its designs to the adolescent age group” and the new collection is being launched under the Teen brand name. It’s aimed at adolescents aged from 11 to 15 years.
The company said the designs are based on current casualwear trends, “while leaving room for personal expression among this age group”, as they begin to define their own style. But as well as casual pieces, the offer also includes formal product lines.
At present, the collection is available in selected stores in several countries, including Spain. After the initial launch, the aim of the company is to gradually increase distribution internationally with the wider Mango Kids line being offered in over 70 countries at present.
Since its 2013 launch, the kidswear offer has grown to take in more than 530 stores and along with Man and Violeta, accounted for 18% of the company’s sales last year.
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