Mango employees star in label’s latest sustainability campaign
Telling the inside story of Mango's sustainability efforts is the goal of ‘Committed to the Future’, the latest advertising campaign through which the Barcelona-based label is showcasing its initiatives in favour of sustainability. To do this, Mango employees themselves have been asked to illustrate their daily work and how it aims “towards a more sustainable future for fashion.”
“This year, we have made great progress toward the objectives set in Mango's sustainability strategy,” said Beatriz Bayo, head of CSR for the label, celebrating the launch of the campaign that was created in collaboration with “some of our in-house teams.” About the joint work, she added: “direct involvement and endeavour on our part makes it possible to achieve highly positive results, focusing on the transformative change that the industry demands and on our responsibility as a company.”
Mango’s new campaign tells the everyday stories of employees like Jordina and Marta, the former a designer, the latter an outdoor garment buyer. Both are responsible for “driving change” by replacing the traditional padding used in anoraks with recycled polyester fibres similar to natural cotton, derived from recycled plastic bottles.
David, in charge of Mango Man's merchandising, instead explains how men's tailored overcoats are made using wool derived from sweaters; and Maria, a knitwear buyer, explains how the materials she works with come from cellulose fibres whose origin is traceable and controlled. Finally, Sarah, a designer for the Kids and Teen lines, presents a circular capsule collection for children and adolescents whose garments are made using fabric offcuts.
The Mango Committed designation identifies the garments within the Barcelona-based label’s various lines that have “sustainable features.” This environmentally friendly part of Mango's range has evolved into a permanent collection, so that 75% of the label's clothes are now part of the Committed line, and the goal is to increase this share to 100% by 2022. In line with these advances in the field of sustainability, Mango is currently working on eliminating the use of plastics, and is making progress on its value chain’s traceability and transparency, by publishing the list of its level 2 producers, in addition to the level 1 list already published in 2020.
Mango was founded in Barcelona in 1984 and is currently present in 110 countries. In the past fiscal year, heavily affected by the pandemic, Mango's revenue fell by 22.4%, to €1.842 billion. Of these, 42% came from online sales.
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