Mango expands in Europe: new stores in Belgium, adds new concept in Vienna
Spain’s Mango is ramping up its expansion plans in Europe and this week has announced key initiatives in both Belgium and Austria.
The company has recently opened two stores in Brussels and will open another this summer in Liège, the first in the country to incorporate the company’s New Med concept. Meanwhile, over the next 12 months, it expects to open three new stores, and more than 10 corners in the country.
The Liège store opens next month and will have 300 sq m of womenswear selling space, as well as being the first store in the country to incorporate the new Mediterranean-inspired concept.
Mango is also getting ready to refurbish its store located at 268 Chaussée de Bruxelles in the city of Waterloo this summer, which will have 220 sq m of selling space, also focused on womesnwear.
The company currently has 84 stores in Belgium and the addition of the New med concept to the country is key. It comes as the firm rolls out that concept — which envisages Mango stores as a Mediterranean house with different rooms — across Europe and beyond.
As of this week, the company has begun renovating its flagship store in Kaertnerstrasse, Vienna. Again, it will be the first store in Austria to be made-over under the new concept.
One of the company’s most important Austrian locations, it will reopen in October as an 888 sq m store with a transformed façade to give more space and visibility to the store window. The company will also replace the lighting, flooring and furniture to adapt them to the Mediterranean culture and style.
When it reopens, it will offer the full Mango line-up, including menswear and kidswear, as well as its womenswear.
The company has previously added the concept to flagship stores in New York, Paris, London and Barcelona.
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