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Barbara Santamaria
Apr 2, 2019
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Mango opens digital innovation centre in Barcelona

Translated by
Barbara Santamaria
Apr 2, 2019

Spanish clothing company Mango has new offices. Located in Barcelona’s innovation district, also known as [email protected], the centre will be fully dedicated to digital innovation to support Mango’s ambition to drive online growth and develop further omnichannel projects in the next few years.

Mango's digital innovation centre is located in Barcelona's [email protected] district - Mango

Located at number 119 Almogàvers Street, the innovation centre spreads over 700 square metres of space and features a research lab where the brand can test prototypes with real clients and adapt its digital product to their needs. A first group of 30 employees, specialised in digital technologies, have already taken up residence and there are plans to create up to 70 new jobs over the coming years. To this end, Mango has launched a recruitment campaign to find IT developers, experts in digital marketing, product owners, UX, UI, QA, agile coaches and scrum masters, as well as advanced analytics, IPA, Devops y DataOps experts, it said in a press release.

“The company wants to be a digital leader in the fashion market and a driver of change in the industry and, to do this, it is necessary to hire talent in strategic areas. Mango is midway through a digital transformation process, and through the implementation of tech innovations, we are improving our processes,” commented Elena Carrasco, director of Mango’s online and customer service departments.

“The company is exploiting and developing a digitalisation by innovating in its sales channels and using big data and the cloud, which allows us to provide more value in specific areas of the firm’s management, from distribution to HR,” she added.

The new innovation hub spreads over 700 sq mts of space - Mango

At the same time, the fashion firm which has recently started a procedure to issue debt for the first time in its history, has denied claims published by OK Diario that it is considering a total or partial sale. In 2017, the company increased its revenue to 2.19 billion euros, while online sales grew 15.5% to 339.2 million euros. Ecommerce now accounts for 15.5% of the firm’s total sales. And during the year, sales using mobile devices and tablets represented 52% of all online revenues. Currently, Mango has an online presence in 83 of the 110 countries where it has a physical presence.

Created in Barcelona in 1984, the company founded by Isak Andic has made a series of key senior leadership appointments in recent times. In October, Toni Ruiz was promoted to the role of general manager, becoming the first executive to hold this title since Enric Casi’s departure. At the end of January, Josep Barbera was named finance director to replace Toni Ruiz, who had led Mango’s finance activities since 2015. This year, the company aims to open up to 60,000 square metres of new selling space, including directly-owned stores and franchises.

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