Marc O’Polo launches European online shop
Swedish-German fashion brand Marc O’Polo has announced the launch of its international website Marc-o-polo.com as it celebrates its 50th anniversary. The launch takes the premium casualwear label’s online presence to 20 countries.
After the launch of its first online store in Germany in 2003, Marc O’Polo introduced dedicated sites for Austria, Belgium, France, Switzerland, Sweden and the Netherlands in four different languages. The new international online store expands the label’s online presence to 13 further countries including Poland, Finland, the Czech Republic and Slovakia and marks its debut into new markets such as the UK, Italy and Spain.
Marc O’Polo’s international online store offers the brand’s Modern Casual, Pure, Denim and Marc O’Polo Mr. collections as well as shoes and accessories. Customers can select the country where they are based and customer services will be offered in English.
“With the .com store we are creating a platform for further expanding our e-commerce business internationally. For the time being, we’ll focus on measuring how we perform in the different countries with the English language .com shop. Then, based on the results, we’ll adapt the customer experience to each country’s local needs, "commented Felix Kreyer, Managing Director Online.
Marc O'Polo was founded in Stockholm and is headquartered in Stephanskirchen, Germany. The first Marc O'Polo store opened in Düsseldorf in 1979.
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