Marcolin boosts comms operation with new marketing manager
Eyewear giant Marcolin has announced a strengthening in the organisation of its communications department with Roberta Viganò taking over as Marketing Communication Manager.
She has extensive “experience in communications consolidated over the years in the fashion and luxury industry,” including at Bally, where she was Head of Communications & Marketing EMEA.
She’ll now be responsible for the worldwide communication activities of the group's brands, “supervising the PR, Media Planning & Buying and Digital Communication areas, with the aim of strengthening the communication strategy and presence of the brands in our portfolio at a global level”.
Based in Milan, in her new role, she’ll report directly to the Marketing, Communication & Events Director Matteo Blandi.
The company said the appointment is part of its “renewal process” that started with the arrival of Fabrizio Curci as Group CEO.
Marcolin makes eyewear for a huge portfolio of the world’s major brands. These include Tom Ford, Moncler, Skechers, Timberland, Adidas, Bally, Tod’s, Sportmax and Guess, among others, as well as its own brand.
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