Max Factor names Priyanka Chopra-Jonas as global ambassador and creative collaborator
Makeup brand Max Factor has named Bollywood and international actress Priyanka Chopra-Jonas as its global brand ambassador and creative collaborator. She will star in the brand’s beauty campaigns throughout 2021.
In her new role as face of Max Factor, Chopra-Jonas will start by launching the brand’s new ‘Facefinity All Day Flawless Airbrush Finish 3in1 Foundation’ with a dedicated campaign, the brand announced in a press release on Thursday. Chopra-Jonas will feature in the brand’s campaigns this year and beyond and will play a key role in the wording of campaigns to ensure they are true to her voice and experience, according to the brand.
“Priyanka is the modern embodiment of our diverse Max Factor audience, and a champion of the empowerment that comes with transformation,” said the Max Factor owner Coty’s chief brand officer, Stefano Curti, in a press release. “We couldn’t be more thrilled to partner with her and know we will be able to achieve so many extraordinary things together.”
In Chopra-Jonas’ first campaign for new product Facefinity, she will demonstrate how the foundation contains primer, concealer, and foundation in what the brand describes as a first in the industry.
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