Michael Kors flagship aglitter in Shanghai

By

Florent Gilles

Published
Mar 6, 2014

Michael Kors has just opened a Chinese flagship store in the Jing An Kerry Centre in Shanghai. Covering an area of 560 square meters, it is the brand's largest store in China, featuring an innovative façade concept.

The store also launched a pioneering concept never before tested elsewhere in the world. The ground floor of the Shanghai flagship offers a selection of ready-to-wear clothing and accessories for men as well as a women's shoes salon. The new shoe section groups together footwear from the upscale Michael Kors Collection and its secondary line Michael Michael Kors. "I’m thrilled to be opening a flagship in Shanghai,” said Michael Kors. “It’s an incredible store for an incredible city. We wanted to design something that is sophisticated, glamorous, and modern a fabulous shopping environment for the stylish, fashion-forward Chinese customer."

Company CEO John Idol added: "Our new flagship at Jing An Kerry Centre is not only the largest Michael Kors store in China but it also features an innovative, dynamic façade design that highlights the significance of this store." This facade shimmers in light, a nod to one of the brand's signuture styles, the frequent use of metallic colors, especially silver.

Michael Kors was launched in 1981 and now operates flagships in major world cities that include London, New York, Beverly Hills, Chicago, Dubai, Paris and Tokyo.