Sep 2, 2016
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Miranda Kerr returns as Bonds girl for new swimwear line

Sep 2, 2016

Australian icon Bonds, owned by Pacific Brands, has ventured into a new category. It has tapped model Miranda Kerr to be the official face of Bonds Swim, a first for the underwear maker as the international swimwear market is forecast to reach $20 billion by 2020.

Miranda Kerr models a bikini from the new Bonds Swim collection - Bonds

Bonds Swim will include women’s mix-and-match separates, rash shirts, and men’s board shorts, plus a kids and baby range, including swim Zip Wondersuits, all inspired by “classic shapes and vibrant prints signature to Bonds," said Bonds, in a statement.

Bonds’ senior designer, Anna Banno said continued growth in the activewear market has seen swimwear spike in growth by association, with the international market projected to reach $20 billion globally by 2020.

“Off the back of the activewear boom, swimwear was the next natural step for us,” said Banno. “The sport and activewear trend is all about getting outdoors, and for Aussies, this is so closely linked to the coastal lifestyle."

Aussie model Miranda Kerr returns as the face of Bonds for the swim line.

“Miranda is a quintessential Aussie girl, leading a healthy and active lifestyle by the beach,” said Bonds’ head of marketing, Emily Small. "We are thrilled to be working with her again." 

The Bonds Swim campaign -- created by the ARC Factory -- will launch in-store and online on September 5.


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