Monat dives into body care
Healthy aging beauty brand Monat Global announced on Tuesday that it is expanding its portfolio of naturally based and scientifically backed products with the launch of a new body care line.
Dubbed 'Monat Body Care', the comprehensive collection of luxury skincare products was designed to renew, repair and refine skin from head to toe. As with all Monat products, the collection is naturally based, vegan, and animal friendly.
Monat will launch into the body care market with five products that harness the power of botanical oils, nutrient-rich exotic fruits, plant-based stem cells, and probiotics. The collection includes the Moisturize & Replenish Body Wash, Exfoliate & Refine Body Polish, Hydrate & Repair Body Serum, Smooth & Renew Body Lotion, and Silky & Soothing Hand Cream.
“Healthy aging innovation is at the core of who we are as a company,” said Ray Urdaneta, Monat co-founder and CEO.
“As we’ve moved beyond haircare and successfully established ourselves as a leader in anti-aging skincare, the natural next step is to bring what we’ve learned about skincare for the face to the rest of the body.”
The launch marks Monat’s fourth category expansion in prestige beauty since its debut in 2014, preceded by haircare, skincare and wellness franchises that have driven the brand’s evolution.
The company’s product development is led by chief scientific officer Alan J. Meyers and supported by a Scientific Advisory Board comprised of eminent professionals in medicine, cosmetics, haircare, skincare, science and health.
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