Moncler releases first-ever skis with Swiss Zai
today Nov 27, 2016
Moncler's product category list of jackets, ski suits and eyewear will now also include skis! The brand under the leadership of Remo Ruffini is launching its first-ever collection of skis through a collaboration with Swiss manufacturer Zai.
Moncler Grenoble, the group’s skiwear label, has recruited a manufacturer specialized in the production of high-end skis. Zai is located in Disentis, a small village in the Swiss canton of Grisons, and will produce a high-tech limited edition collection.
The matte black skis, only 1.7 millimeter thick, are available in three sizes and offer ultra-high performance. They are made of carbon, steel, aluminum and thermoplastic rubber, incorporating state-of-the-art technology to provide maximum torque and stability, says the brand in a press release.
The skis are part of a kit that includes a bag-cover, carbon ski poles and ski maintenance waxes. They will retail for 4950 euros in select Moncler stores in a few ski resorts and major cities, as well as in the brand’s online store.
Moncler is bolstering its identity as a company born in the mountains while at the same time promoting itself as a fashion-forward brand. The ski launch is essentially another iteration of the brand’s best and most creative collaborations.
To mark the inauguration of its new flagship store on Madison Avenue — the second in New York and the twentieth in the U.S. — Moncler unveiled its short film Brave, by American director Spike Lee.
Moncler has also launched a special capsule collection with Thom Browne, exclusively available at its New York flagship. Thom Brown already designs the high-end men's line Moncler Gamme Bleue. For the capsule, he drew inspiration from the American flag, reproducing and reinterpreting it on jackets, pullovers and other accessories.
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