Mar 28, 2017
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Montreal entrepreneur collaborates with Jack & Jones

Mar 28, 2017

Canadian entrepreneur Olivier Primeau is teaming up with Danish brand Originals by Jack and Jones to launch a capsule collection for men.
The apparel collection baptized Beach Day Every Day By Jack & Jones, will embody Primeau’s day-to-day lifestyle as a social media star and owner of Montreal’s summer hotspot BeachClub. The collection will consist of approximately 40 pieces and will include t-shirts, tank tops, caps, bags, shorts and sweatshirts, in several prints and colours.

Olivier Primeau to launch Beach Day Every Day By Jack & Jones - Facebook.com/jackandjonescanada

For the Danish company, this will mark the first Canadian collaboration of its kind. Though it seems like an unlikely match, Jack & Jones sees value in such a collaboration in an effort to please local markets.
''It is a wonderful opportunity for us to highlight our local market by working directly with a hometown personality, while keeping the Danish roots of the brand,'' explains Geneviève Nault, Wholesale Sales Manager for Jack & Jones in Canada, in a news statement.

The collection will be available on May 8, 2017 in select Jack & Jones and Hudson's Bay locations across Canada. The line will also be available online at jack-jones.ca and beachdayeveryday.co.
Originals by Jack and Jones is a sub-brand of Jack Jones. It is owned by Bestseller along with sister brands Vero Moda, Only and Noisy May

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