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Mar 9, 2022
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Moose Knuckles names Eric Tosello as EVP of Asia Pacific

Published
Mar 9, 2022

Canadian luxury outerwear brand Moose Knuckles has announced the appointment of industry veteran Eric Tosello as executive vice president of Asia Pacific.

Moose Knuckles names Eric Tosello as EVP of Asia Pacific. - Moose Knuckles


In this role, Tosello will be based in Shanghai and will oversee all aspects of the company’s operations in the region.  

Tosello started his career with Timberland growing to general manager for APAC and then moved to the VF corporation becoming managing director of The North Face for APAC. He joins the company from Lacoste, where he most recently held the title of CEO of Greater China and APAC leading the revitalization of that brand within the region.

“Eric joining as Moose Knuckles EVP of Asia Pacific is an incredibly exciting moment for the company as we execute our global strategy. He brings extensive experience and is a proven leader in building brands, driving growth and developing teams in premium and luxury branded markets across Asia,” said Victor Luis, chairman and CEO, Moose Knuckles Canada.

“His ability to drive results while being a compassionate and thoughtful leader are a great fit with our culture as we build our teams and business across China and the Asia Pacific region.” 

Moose Knuckles has posted significant double-digit year-over-year growth for the past five years including triple-digit growth in direct-to-consumer sales. In China specifically, the growth has reached over 75% in 2021 alone.

“Moose Knuckles Canada is one of the most forward-thinking outerwear brands today and I’m pleased by the opportunity to lead the Asia Pacific team,” added Tosello. “It’s exciting to see the brand gaining momentum and I look forward to seeing the consumer reaction as we bring our unique blend of craftsmanship, and fashion to consumers across China and the Asia Pacific region.” 

Moose Knuckles currently operates over a dozen stores, including both permanent and pop-up locations across North America and Europe. As part of its global expansion strategy, it plans to grow its footprint to over 35 stores and pop-ups.

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