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Reuters
Published
Feb 7, 2011
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Morrisons plans George Davies fashion range

By
Reuters
Published
Feb 7, 2011

Feb 6 - British retailer Morrisons plans to launch a fashion range in partnership with designer George Davies, founder of fashion chain Next, the Mail on Sunday reported.

George Davies, Morrisons
Morrisons in Surrey, England

Advanced talks between Morrisons and Davies are expected to conclude this month, clearing the way for a range to be launched as early as the autumn, the Mail said without citing sources.

Morrisons, Britain's No. 4 grocer, could not immediately be reached.

Davies created rival retailer Asda's successful George clothing range, and also designed the Per Una range at Marks & Spencer.

(Reporting by Myles Neligan; Editing by David Holmes)

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