Feb 9, 2015
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Moscow Fashion Lingerie & Swim: an initial disruption by the Russian crisis

Feb 9, 2015

Political and economic events will not favor the launch of Moscow Fashion Lingerie & Swim. The lingerie and beachwear segment of the Moscow show CPM, formerly known as Body & Beach, will have a new layout for the event’s next edition on February 24-27. Nevertheless, the current environment has dampened the positive dynamism resulting from the new joint venture between Igedo, CPM’s organizer, and Eurovet, which organizes le Salon International de la Lingerie, Mode City and Curve.

An ad for the lingerie and beachwear trade show will use both the old and new names for the February edition. Photo: CPM/MMLS.

The French organizer was meant to bring its business expertise and its wide network to enable the CPM’s new segment to grow until almost becoming its own trade show. But it has been particularly difficult to convince international brands to come to Moscow to exhibit at a time when the market seems very unstable. 

And so there will be fewer brands than expected: around 70, both foreign and Russian, as compared to 90 last season. Among the international brands who will make the trip: Footprint, Hanes, Hanro, Rosy, Variance, Mey, Lingadore and Maison Close. 

To inject energy into the event despite the context, Eurovet has set up a VIP program. 200 key buyers from Russia and neighboring areas have been invited with all expenses paid to Moscow Fashion Lingerie & Swim, to be held at the Expocentre along with the rest of the event.

Overall, the CPM trade show has also had more trouble than usual filling its aisles, having announced 1,100 collections to be presented with just under 600 exhibitors in all, as compared to 700 the last year. No fewer than 19,000 people, the overwhelmingly majority Russian, are expected to attend this season.

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