
Nigel TAYLOR
Jun 30, 2022
Mr Jones watches launches debut clothing offer to mark 15th anniversary

Nigel TAYLOR
Jun 30, 2022
Independent watchmaking brand Mr Jones Watches is celebrating its 15th anniversary with the launch a T-shirt range. But don’t expect a watch motif: the debut design honours the firm’s office dog and unofficial brand mascot, Stanley the dachshund.

However, after Stanley, the brand will then add a collection of six T-shirt designs, which boast “artwork inspired by its most well-loved and popular watches”, to its range in August. This will mark the first time Mr Jones Watches has launched a clothing line to complement its range of watches.
Founder Crispin Jones said: “I started making watches -- quite literally -- at my kitchen table and now we’re working with designers all over the world, both established and at the start of their careers.
“Combining fine art and traditional watchmaking from day one, eye-catching and colourful design has always been at the core of our business. That’s why we’re launching a range of T-shirts that visually embodies who we are as a team and as a business.”
Founded in 2007, Mr Jones Watches has launched around 150 watch designs, worked with nearly 30 designers and illustrators, and now has 22 staff.
It also has two London-based workshops and a flagship store in London’s Oxo Tower Wharf.
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