Mr Porter launches campaign, capsule collection celebrating American menswear
YNAP's men's luxury fashion and lifestyle platform Mr Porter announced on Monday the launch of a new campaign and capsule collection that celebrates American menswear.
Dubbed 'Mr Porter In America', the exclusive collection aims to champion U.S. craft and creativity through over 40 brands and collaborators who share their own view on American style. In particular, Bode offers an homage to U.S. tourism; Tom Ford a Texas-inspired capsule; Rhude a Napa Valley collection, while a capsule from Jerry Lorenzo’s Fear of God is expected to complete the collection in December 2022.
The collection features more than 600 pieces across ready-to-wear, footwear, accessories and fine jewelry from brands including Gallery Dept., The Elder Statesman, Thom Browne, Shay, FoundRae, Sid Mashburn, Jacques Marie Mage, Ralph Lauren RRL, Éliou, Santangelo and Luis Morais, among others. As part of the launch, Mr Porter will also introduce 12 new brands to its site, including Cherry LA, Greg Yuna, Jeff Hamilton, and Collina Strada to name a few.
Mr Porter In America launches with a global campaign that draws inspiration from three distinct American tableaus dropping over three consecutive weeks. It starts with 'Coast to Coast', a campaign that captures the paradisal of American coastal culture, and is followed by 'Downtown Culture', a campaign that spotlights the nightlife and streetwear movements; and 'The Pioneer Spirit', which captures the essence of adventure in the great outdoors.
The campaign will also include editorial content such as a sneak peek into The Elder Statesman’s Los Angeles factory; an interview with NY-based jeweler Greg Yuna; and a feature on Miami’s emerging subcultural nightlife spots, as well as video and photo profiles that capture various communities throughout the continental U.S.
“The U.S. has always heavily influenced us from an artistic and commercial point of view. From established brands such as Tom Ford and Ralph Lauren to contemporary talents including Cherry LA and Gallery Dept., we are proud to bring this unique and one-of-a-kind collection to our global customers,” said Sam Kershaw, buying director, at Mr Porter.
Mr Porter In America will commence with a launch party in Los Angeles, California on Wednesday 19 October and culminate with an event in Miami, Florida on Tuesday 1 November. Prices vary from $30 all the way to $33,000.
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