Mytheresa to launch exclusive Erdem capsule collection
today May 21, 2019
British fashion house Erdem has designed an exclusive capsule collection that will be available exclusively on Mytheresa.com from Thursday 23 May.
The 10-piece capsule will include new interpretations of Erdem classics, putting the label’s signature piece (the dress) at the centre of the collaboration, reported French news agency Relaxnews.
Favoured by celebrities and royals including Kate Middleton, Scarlett Johansson, Carey Mulligan, Alexa Chung and Claire Foy, Erdem here plays with different shades of pink and blue, and soft materials like silk and organza to deliver a range of ethereal dresses.
Speaking about the collaboration, Erdem Moralioglu, the creative director behind the British luxury brand, explained that the collection was inspired by Victorian silhouettes and textiles.
Prints from his spring/summer 2019 offer are reinterpreted with a new colour palette to give the range a soft feel. “I wanted a mix of really special pieces with embroidered dresses and classic pieces,” he said in a statement.
The capsule collection launches this week with prices starting at €645.
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