Sep 21, 2017
Nas fronts 'legends' campaign for Timberland and Foot Locker
Sep 21, 2017
Timberland and Foot Locker have teamed up with hip-hop recording artist Nas on a series of videos for its Fall 2017 ‘Legends Collection.'
The rap icon stars in an animated film to mark the launch of the limited-edition ‘Volume VII FlyRoam' leather sneakerboot, which debuts this September. The video sees the star narrate the story of his early foray into music as a child growing up in Queens, when he would play the trumpet on the street. "Before there was rap, there was jazz," he narrates. Further monthly drops will be launched with additional videos documenting his rise to stardom, with the artist covering the release of the volumes VII - X.
"Before you become what you will, you start as who you are," Nas said in a statement. "Timberland boots have been part of my journey from the beginning, and the Legends Collection partnership with Foot Locker connects our paths and illustrates how, like any story worth telling, it has to evolve to make us who we are today."
"Nas perfectly captures the notion that success is born out of hard work and hustle -- something that's at the heart of every Timberland boot," said Jim Davey, vice president of global brand marketing for Timberland. "We are thrilled to be a small part of his journey, and to recognize him for the legend he has become."
The Legends Collection is a limited-release series of Timberland boots available exclusively at Foot Locker Legends Club locations. Following the Volume VII FlyRoam launch this September, the brand will release Volume VIII, a 6-inch Premium Strap Boot, in October, Volume IX, a 6-Inch Field Boot, in November, and Volume X, the 6-Inch Premium model, in December.
Volume VII will be available on footlocker.com and in Legends Club locations nationwide on Sept. 30.
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