New Bazaarvoice tools help firms measure impact of Facebook organic content
Bazaarvoice — the provider of product reviews and user-generated content (UGC) solutions — has unveiled new "first-to-market" tools to allow tracking and optimisation of top-performing posts to drive more sales/revenue through social channels.
Its Social Commerce platform now has the ability to “provide tools to directly attribute revenue to Facebook organic content” for social media marketing and e-commerce managers.
The company said that “many social media marketing and e-commerce managers have long been measuring core social media metrics such as follower growth and engagement rates, but there has been a gap in how to track revenue with organic content.
“With social commerce projected to become a $79.64 billion industry by 2025, tracking and measuring revenue growth from organic social and posted content is a critical performance metric for today's social media marketing and e-commerce managers”.
The new functionalities mean users can now measure the performance of their posts to see which content is generating the most revenue for their business. They can also access a broader overview of which content is performing and resulting in sales, and view which organic posts are driving direct sales.
Bazaarvoice said the changes it has introduced come as social media marketing managers “are increasingly becoming responsible for driving conversion to revenue for their business”.
The firm’s recent Shopper Preference Report found that “99% of consumers say they regularly shop online and 97% have purchased something through social media”.
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