New sustainable wholesale brand Another Girl debuts
A new contemporary and sustainable womenswear label has been launched in the UK under the name Another Girl. It’s been created “for women who care about the planet and the people that inhabit it,” the company said.
Its first collection for SS21 is available via wholesale only but a direct-to-consumer webstore will launch later next year.
The label said it focuses on “mindful manufacturing, recycled fabrics, sustainable packaging and social issues” as well as making “clothes that look good” under senior designer Karen Knowles.
The name comes from a Beatles track with the link being the brand’s Liverpool HQ.
The brand’s style features “nostalgic references with contemporary influences for a feminine collection with a vintage-inspired aesthetic”.
The debut collection, which can be seen on its website anothergirl.co.uk, is a 28-piece offer that “features easy mix and match separates and dresses in premium fabrics for versatile looks that transcend the season”. Highlights include “romantic dresses in heritage ditsy floral prints, vintage frill collar blouses and 70s-inspired knitwear”.
It come in sizes 6-18 with wholesale prices starting at £15 and rising to £30.
The first collection uses 50% sustainable fabrics, with half of its printed styles made from recycled bottles and half of the knitwear being made from fully organic cotton. For SS21 drop two, this will rise to 80% and there’s an aim to use 100% sustainable fabrics by AW21.
By the end of 2022 it will also have introduced eco-accredited factories across its entire manufacturing base.
The company is further putting its ethical aims into action by partnering with The Malala Fund and has committed to donating a percentage of profits “to ensure all girls have access to free, safe education worldwide”.
Knowles said that "lockdown has given us all a chance to rethink what, when and how we consume. For us, that means creating a better, more socially concerned world. And we know that consumers demand the same. We are committed to making better decisions from production to packaging to shipping”.
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